Far be it for me to heed rumors, but this bit of info piqued my interest and I couldn't resist asking, "Is there any truth to this?" We all know there is some hint of truth to every rumor, no matter how far fetched. The grape vines in Miami have fed me this tid bit of info to exciting to pass up (unless it's common knowledge, in which case I feel like an ass). I think it's pretty well known through this site that we find Ultra's lineup to be to monotonous. So upon hearing of an alternative to Ultra I immediately asked for deetz. Obviously being a rumor not many were available but it was interesting non the less, and so I share them here to verify.
From what I heard there would be an entirely separate electronic dance music event held the same Friday as Ultra Day 1. With a completely different type of lineup and format I was told the event would be held in a large warehouse like venue sectioned off into rooms with over 30 artists spanning the globe. Rumors of broken contracts, closed door meetings and Ultra staffer meddling abounds. This was definitely some juicy industry bullshit. I can say the person feeding me the info is reliable and I have a knack for sniffing out bullshitters (pfft, who am I kidding. I'm as gullible as a blond).
Doesn't this sound interesting though? An alternate to Ultra? Much like the all the satellite art shows that occur during Art Basel, it would force an evolution for conference week. I would love to verify these "rumors" and be interested in hearing details if indeed this alternate occurs. Any readers heard about this? If I can get my hands on some solid information I will post it immediately. Until then let us know what you think or have heard in the comments!
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