Tonight is the grand opening of The Strip, a new lounge on Lincoln Road with an unusual twist. Occupying the old (and dearly missed at times) O Asian Grill -- nee Rumi -- space, The Strip aims to provide a "neo-Burlesque" experience mixing in live performance, comedy, some nakey womenz, and traditional dance music. Sound strange? General Manager James Butler explains more in this unusually softballish interview on NBC Nite Talk.
Will it work? The former O venue is in a great location and has an unusual layout with some amazing dramatic qualities. In the past this has both helped and hurt the lessee because these quirks (namely: terrible floor layout, bar surface availability and customer flow) have made it difficult to turn a solid profit there, but these quirks may work in favor of The Strip's unusual plans.
On the other hand, Burlesque is second only to "\../ LIVE MUSIC BRO!!! \../" as an alternative Miami club concept that is often tried but hard to get right. The ideal format for this space would combine elements of Pawn Shop's eclectic, kooky customer experience with a creative director that has a solid grasp of interactive performance and the ability to "read" the atmosphere and adapt the show to suit. I'm picturing someone from Cirque du Soleil who had a nasty run-in with middle aged drug and alcohol abuse. The team there would be wise to remember that drunk obnoxious tourists and felonious Miami club patrons do not have the most delicate palate for artistic innovation and show.
I'll retire from my arm chair club owner responsiblities for tonight: see you at the grand opening!
The Strip330 Lincoln Road, Miami Beach, FL 33139.
Phone: 305-532-2330
Web: http://www.thestripmiami.com
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