Rotten Apple @ Set
by Duran, 02/28/2007
Girls dressed in American Apparel? Lazaro Casanova? Quirky weekly name? Am I at Revolver? Nope. It's the new hipster night Rotten Apple at Set, brought to you by the Opium Group, Empire Events, Gorillas Revolution and Supermarket Creative. Last week they had a soft opening tied in with the Factory Girl movie (which I've heard nothing but awful things about, especially Sienna Miller's acting, so yea I'm gonna pass), but this Thursday is the official grand opening with what I presume will be their resident DJs Neil Armstrong (like the astronaut?) and Lazaro Casanova. They also encourage you to join them for cocktails from 11 a.m. to 12:30 p.m. (I wonder if it's free?). I'll probably stop by this week, but like everything on South Beach, I'm weary and hope that it isn't reprocessed and packaged to appeal to the masses and tourists on the beach. Then again, the Opium Group has been throwing some interesting curve balls ever since Art Basel, so I definitely have some high expectations. Plus, I still think Casanova is one of Miami's best DJs. 
It is. Oh well. I saw someone get turned away for wearing jeans and sneakers last week. But then I got in fine with my Adidas. Maybe it was the hair. Anyways, I didn't see a hint of anything new (sound track consisted of "Don't Stop Till You Get Enough" and "Holiday" with some cheesy CD scratching in between.
I hear that they are opening a second area called Heathrow in the club which I assume is where the indie influence and Laz are going to be. And the 11am to 12:30 is open bar (it ended at 12 last week though).