That's what The Greater Miami Convention & Visitors Bureau is hoping for. Unveiling a new tourism campaign with the catchphrase, "Miami: Express Yourself", the new direction hopes to place emphasis on Miami's burgeoning cultural and art explosion. Shying away from years past where the GMCVB slammed sex and models down your throat the new campaign hopes to bring a more culturally aware and affluent visitor to Miami. I personally like the push towards Downtown Miami, the Arts scene and everything that is happening to the Downtown area. However with more affluent and richer visitors how will that affect us? The local Downtown Miami Rat (DwntwnRat?) who chooses to stay on the mainland in part because of the expensive prices on the beach?
Needless to say I think the new campaign is classy yet urban with examples of graffiti art and even resident Sweat Records owner Lolo (pictured). Also if you haven't noticed, we rarely mention anything South Beach related on this blog...Why you ask? Because DwnTwn Miami and the urban core surrounding it are the new place to be. Give me bums and crappy street lighting over tourists on the beach any day.
Click here for Herald Article on new Campaign
Click here for the half built site on the campaign